Pharma Pricing & Market Access Innovation Summit

13 — 14 November, 2025 Madrid

The event has already occured.

Key facts

Date: 13 — 14 November, 2025

Place: Madrid

Conference Overview

The Pharma Pricing & Market Access Summit 2025 is a premier industry event scheduled for November 13–14, 2025, in Madrid. It brings together global leaders in pharmaceutical pricing, market access, health economics, and reimbursement to tackle the latest challenges and opportunities in the sector. With 100+ expert speakers and attendees, the summit offers a platform for knowledge sharing, collaboration, and networking across the pharmaceutical, biotech, payer, and regulatory communities.

Amid growing pressure for affordability and value-driven care, the summit serves as a platform to discuss sustainable pricing models, patient-centric access strategies, and digital innovation in reimbursement processes.

The event highlightens the urgent need for cross-stakeholder collaboration, transparency, and the integration of digital health technologies to reshape access pathways. Participants will leave with actionable insights and strategic approaches to balance innovation, value, and accessibility in a rapidly changing healthcare landscape.

Key topics

  • EU HTA Implementation: Impacts of the EU Health Technology Assessment regulation on market access strategies.
  • Innovative Pricing Models: Including outcomes-based pricing, subscription models, and managed entry agreements.
  • Global Access and Equity: Strategies to improve access in emerging markets and underserved regions.
  • Real-World Evidence (RWE) & Data Use: Enhancing pricing decisions and HTA submissions with real-world data.
  • Digital Health & Innovation: The role of digital tools in market access and patient outcomes.
  • Rare Diseases & Orphan Drugs: Navigating the unique pricing and access challenges in rare disease treatments.
  • Health Economics & Value Frameworks: Evolving value assessments and cost-effectiveness evaluations.
  • Patient-Centered Access: Incorporating patient perspectives in access planning and value demonstration.
  • Policy Trends & Regulation: Navigating international pricing reforms and evolving policy landscapes.

Who should attend

CEOs, CMOs, VPs, Directors, Managers, Heads specialising in:

  • HEOR
  • Patient Access
  • Market Access
  • Drug Pricing
  • Health Economics
  • Healthcare Affairs
  • Reimbursement
  • Oncology
  • Vaccines
  • Real World Evidence
  • Business Development
  • Product Launch
  • Tendering
  • Clinical Research and Development
  • Regulatory Affairs
  • Patient Outcomes
  • Epidemiology
  • Government Affairs
  • Value Strategy
  • Marketing

Target audience

  • Pharmaceutical Companies
  • Biotech Companies
  • Clinical Research Organizations
  • International and Regional Health Authorities and Regulators
  • Technology Vendors
  • Business Process Outsourcing
  • Healthcare Systems

Event Speakers

Reg Waldeck, US

Head of Global Market Access

Bayer

Shuvayu Sen, US

Vice President and Head of Oncology, Centre of Observational & Real-World Evidence

Merck

Marco Rauland, DE

Vice President Global Head of GVAP Strategy, Pricing & Analytics

Merck KGaA

Ashis Mukherjee

Global Head, Market Access & Reimbursement, Primary and Specialty Care

MENARINI Group

Mirko von Hein, UK

Associate Director Market Access - UK and Ireland

Gilead

Iroda Jurabekova

Executive Director, Global Market Access, Oncology

Boehringer Ingelheim

Yvette Venable

Global Director Payer Partnerships and Policy

AstraZeneca

Marieangela Economopoulou, GR

Head External Affairs & Patient Value Access Greece, Cyprus & Malta

Takeda Hellas SA

Dr. Marco Penske, DE

Head Market Access & Healthcare Affairs

Boehringer Ingelheim

Peter Mulley, UK

Global Market Access Excellence Lead

Astellas Pharma

Mohamed Abdelbaky, UAE

Market Access Lead - Gulf Countries & Pricing Lead Middle East

Bayer

Ayman Semaan

Market Access & Pricing Lead

Biologix

Neil Grubert

Independent Global Market Access Consultant

Nico Bacharidis

Chief Commercial Officer

CUBE RM

Nerea Blanqué-Catalina

Senior Partner Global Market Access, Pricing and Sustainability

Alira Health

Eric Litjens

Head of Commercial, Europe

Prilenia

Manuel Vazquez Roso

Global Market Access & Value Director

Almirall

Event location

The Conference will be taking place at Crowne Plaza Madrid Airport by IHG

Calle de Lola Flores 1, 28022 28022 Madrid Spain

Hotel website

Bronze Sponsor

Companies attending the conference

Media Partners

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