May 12, 2022
Electric vehicles were something of a fancy almost ten years ago but today, they are commonplace. Statistics show that the e-mobility industry will grow explosively, from 3.1 million cars in use in 2017 to an estimated 125 million in 2030. Considering the clean energy goals that international regulatory bodies have set for the year 2030, such growth is only to be expected.
The benefits of the popularity of electric vehicles are not exclusive to automobile manufacturers. As much as electric vehicles rise in popularity, there will simultaneously be an ever-growing need for energy supply and personalised services. This suggests that the conventional utility industry is going to see another opportunity to expand, that too without introducing new products.
How is the Utility Industry Developing due to E-mobility?
Expanding Energy Consumption
When electric vehicles become the norm, the installation of electric vehicle charging points is a necessity. Both residential and business facilities will have at least one electric vehicle charging point. When electric vehicles are plugged in to be powered, the average energy consumption of that building doubles without a doubt.
Given the different charging needs of each household and business facility, grid operators and energy providers need to be ready to meet the rising demands of their customers. Load management and load optimisation will be areas that operators need to innovate.
Building Customer Relations
Recent times have shown that consumers engage more with brands when they receive customised services. With the entry of newer competitors into the market, existing grid and network operators should be aware of this trend. Being hyper-aware of the consumer’s needs and creating personalised experiences for each customer can boost business with the modern customer.
This means that grid operators need to enhance their relationships with existing clients and build new ones as well. In an e-mobility ecosystem, there are a few blatant ways to build a customer relationship:
- Being the current supplier of power to that facility
- Offering attractive services so that a customer seeks out your service
- Maintaining, operating or owning the charging point that a customer frequents
With the data collected from these three samples of customers, grid operators can predict consumer behaviour and outline a business model that caters to each one’s personalised demands.
Consumer Insights and Growth
In attempts to create a highly personalised customer experience, a grid operator gathers numerous insights about the customer that can drive growth. Through AI, machine learning, or behaviour modelling, operators can optimise and distribute storage as well as consumption points.
Collaborating with other services, operators can create a hyper-specialised service that taps into non-core markets. For instance, based on past charging behaviour and shopping habits, the grid operators, along with other services, can advise the consumer on the best time to go grocery shopping with ideal routes to take and the best time to visit the stores. In this sense, the utility provider becomes the one-stop shop for guidance.
Opportunities to Collaborate
As mentioned above, utility providers can create the most personalised customer experience a consumer can expect by working in tandem with other services. By joining hands with players in different fields starting from banking platforms to entertainment services, grid and network operators can open their business models to a wider range of customers. With consumer habit data that is already in use, these business relations can optimise and innovate their services to satisfy every customer.
What’s Special About GlobalBSG’s Electric Vehicle Conference?
When you hear electric vehicle conference, you might be tempted to think that it benefits only the manufacturers and vendors. However, this could not be further from the truth. The 2nd Annual Charging Infrastructure Summit for Electric Vehicles is unlike other electric vehicle conferences with top names for various fields in attendance. From electric vehicle manufacturers to civic planners and clean technology experts, this electric vehicles conference by GlobalBSG is not to be missed by network and grid operators.
Final Thoughts
GlobalBSG has organised the 2nd Annual Charging Infrastructure Summit for Electric Vehicles to bring the industries’ bests to discuss the promotion of electric vehicles in the market. By enabling improved charging infrastructure through civic planning and optimised energy supply, electric vehicles can be an integral part of reducing the use of fossil fuels.
